The trick about really being creative and getting the most by giving authentically starts simply. The formula is most easily understood by two factors: goodness and caring. Everyone has got the goods. Each one of us has talents and experience and gifts that come naturally. Then we add to that the things that pull at our heart strings and motivate us with passion. Sometimes its hard to come to terms that just activating that goodness with that immense inner concern could be combined to create something really special and authentic.
When I came across an example, 2x in one week, I knew it was time to pass it on.
Good photographer + concern for shelter animals = attention drawing images which give mutts a light hearted hug. The photographer in the spotlight is Amy Chadwick Williams: http://www.vetstreet.com/our-pet-experts/shelter-photographer-talks-about-her-hilarious-series-of-dog-blooper-snapshots?WT.z_mod=RP. The link has a spotlight interview with the artist talking about her crafty approach to raising issues about unwanted pets. She uses a bit of reverse logic, making the animals appear so ugly they are irresistbly cute. The key to her likability is that through her lens she captures alot of personality and uniqueness in her canine models. Check out her whole gallery and have a smile all the while thinking about how you could combine your goodness and caring.
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