Lemonade...the before and after business models

When my students come up with an idea, sometimes they are so passionate about it that they are blinded to the possibilities of just playing with the business model. Inspired by the good, old lemonade stand as a symbol of the entrepreneurial spirit of neighborhood kids, I played a bit with the looking at humble lemonade along the lines of reducing it to its core and imaging added value from raw materials through products, services and experiences. Surely this is not comprehensive but representative of what could be done with a simple idea if would be entrepreneurs are willing to step back and take a look at what value they want to create for their customers (c2c or b2b and the in-betweens)along a spectrum of possibilities.

update: 18 July 2013

45 uses for lemons...