Showing posts with label Busines plan. Show all posts
Showing posts with label Busines plan. Show all posts

Thursday, June 30, 2011

The Burger Business Model Challenge

In class today, we examined how the layers of the burger reflect the type of processes, ingredients and delivery could change the business model of how the burgers are made and sold to different customer groups.  The top ten burger restaurants in the US as rated by a top food magazine you can find through the links provided: Here are 12 different business models delivering America's "Best Burgers".

http://www.dumontburger.com/
http://www.facebook.com/pages/kingdom-Sports-Bar-Grill/190402510128#!/pages/kingdom-Sports-Bar-Grill/190402510128?sk=info
http://www.palenarestaurant.com/cafe.html
http://www.lunchboxlaboratory.com/
http://www.zunicafe.com/
http://www.pienburger.com/
http://www.rouge98.com/
http://www.holeman-finch.com/
http://www.radiusrestaurant.com/
http://www.rosebudrestaurants.com/rest4.php
http://portofcallnola.com/
http://www.bobcatbite.com/

These are top rated though you may have never heard about them.  They offer a similar product that are valued in their local communities. Through this list you can see the product, price, place and promotional variations within a seemlingly single product category.  Find different types of burger business models by modifying ingredients or elements of the 4 p's to illustrate how diverse something everyone has an assumption about (burgers, in this case) can be drastically different.

Be sure to put a link to your example and explain in the comment area.

Future Entrepreneurs

Teaching in higher education in Croatia for almost 20 years, I have mostly been in the private sector.  But I am happy when learners re...