Monday, February 18, 2013

Customer Associations with Department Stores and Juice Brands

In class last week, we had two guests who are researching topics related to CRM. The first, Lucija Mihaljevic wanted to gain insights from you on department stores. She walked the students through a discussion on expectations related buying and shopping experiences in a department store vs. a shopping mall. The second, Ozana Marija Cicak was interested in your preferences related to non alcoholic beverages in particular juices. She posed questions about juice products, prices, place, packages and promotions. The students were then asked to provide a link to a department store from their country/region/town and three words to describe it. Many also opted to put a link to a juice brand website and also three words to describe it. The results are compiled her in various collages.

In Contrast here are the results of Three Words to Describe Favorite Juice Brands, 33 Students also sorted into a wordle

No comments:

Post a Comment

Future Entrepreneurs

Teaching in higher education in Croatia for almost 20 years, I have mostly been in the private sector.  But I am happy when learners re...