Thursday, July 4, 2013

Deconstructed Ideas

My summer school students from Armenia, Croatia, France, Turkey, Mexico, Portugal, and the Ukraine will soon be on their own personal journey to explore how they have and will come up with ideas.  We have been working on breaking down the idea process before and after.  I will also prepare a graded exercise for them to complete an idea journal.  They will create little diaries along with images, articles and event objects that trigger ideas to create businesses.  

One of the techniques they will look at is reverse brainstorming. This is very popular as it results in very humorous results.  The students all know the technique for brainstorming which they generate possible solutions to address an issue in a group setting.  However, sometimes there is a pressure to sound smart in front of ones peers by generating the best ideas.  The result is less ideas to choose from at the end of the process or even more predictable ideas.  The fun enters when there is no pressure to come up with a good idea but instead the facilitator encourages the worst possible ideas which ends up in outrageous and unpredictable results.  In the end, sometimes the "bad" ideas are actually good ideas that just need tweaking and in other cases "the bad" idea can be reversed into the opposite which results in a good idea.  Regardless, in my experience these upside down exercises in reverse brainstorming are very productive and enjoyable for all.

In light of that this spirit, I offer up some "bad" combinations that are seemingly opportunities for a few brave entrerpeneurs to turn into real enterprises.  When one thinks of restaurants and operations, its not unlikely that properly functioning toilets would be on the list but the way in which some have combined restaurants and toilets may surprise you as it did me.  Check out this medley:
A Medley of "Shitty" Ideas Toilets and Restaurants
Here is a rundown of 2 restaurants with Toilet Themes and 2 restaurants running in former public restrooms:


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