While many people love Cookies, they often are willing to just simply purchase them from someone else because of the time it takes to buy the ingredients, set up the equipment, pre-heat the oven, bake cookies a dozen at a time and clean up afterwards. However, there are businesses that could offer ways to reduce these steps to save both time and effort for different types of customers, both consumers and re-sellers.
One such company is FatBoy's Outrageous Cookie Dough catering to those who seek "No Messy recipes to slave over for hours" (problem) --- solution "All you have to do is open the box, break apart the cookies and bake to unlock the magic within." They offer sales through health food stores like Whole Foods and Garden of Eden Gourment as well as through regular grocery stores like FoodTown. Directly the product can be bought online and for individual household consumption or for fundraising purposes.
Other models of cookie companies trying to Eliminate to innovate include:
How about not having to cook at all...The Cooke Dough Cafe focuses on edible, gourmet cookie dough you eat as is.
Cookie dough sales may seem odd to those new to this industry segment this article featured on Bloomberg Business Week way back in 2001 even refers to it as "One Tough Cookie of a Market"
In the article it highlights top competitors including... Pillsbury and Otis Spunkmeyer
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