Sunday, October 5, 2014

Idea Journal - Entry#7 Reverse or Rearrange Cookies

Coming to the end of SCAMPER. I also want to rearrange the leading question to "what are the World's most unusual (bizarre, weirdest, etc.) cookies?"  Based on this question I certainly uncovered some ways the Cookie business is being rearranged to create unique selling propositions such as:

Forced Relationship between Cookies and Pizza that two leading brands collaborated on creating the Oreo Dessert Pizza available at Pizza Hut locations.

 and another variety 
Hershey's Chocolate and Pizza


A Webshop called Think Geek offers up strange treats like Evil Misfortune Cookes (with mean messages inside, not nice but I guess theirs a niche) which certainly would not be my choice but does fit the weird category.  They also fill the sweet and crunchy cravings of Geeks and Astronauts alike with Astronaut Ice Cream which is freeze dried in single serve packs.


A Company called Bitty

Bugs and Cookies....say what!&%!???... Yes the Bitty Company slogan is "We make delicions, high- protein baked goods with.....cricket flour!"  The subtle hint can be seen in the dot over the "i" in their logo below.


One of their products can be seen below which is called Chocolate Cardumum Cookies with the (hidden extra C for Crickets)


Here is an entry that focuses on the those who actually do enjoy the process of baking their own cookies.  The business of The Cookie Cutter Shop is to provide a wide variety of accessories to the home and professional bakers to perfect the shape of their creations.  Some of their unusual cookie cutters include
Mystical and Medieval Cookie Cutters in shapes of dragons, castles, mermaids, fairies, wands and beyond.
Girls will be Girls Cookie Cutters in shapes of hairbrush, nailpolish, mirror, blowdryer, dresses and crowns.
Men at Work Cookie Cutters in shapes of drills, screwdrivers, ties and suits to appeal to both the blue collar and white collar male.

Many others too.

For a new business idea a Cookie World concept might features some of these recipes like the Anzac, national Cooke of Australia, the Panellet from Spain or even the pepper Cookie, Paprenjaci of Croatia..

Too weird not to mention include:

The Savory Cookie Trend where you the feature is the saltiness instead of the sweetness.

These odd cookie creations were the brainchild of photographer who is described as a women with the look of the perfect 1940's model housewife and baking skills of Tim Burton.


The wacky and wonderful world of Cookies leaves me with many ideas to reflect on which I will do in my next blog featuring a hand-drawn mindmap of my Idea Journal Journey on Cookies for Entry#8, coming soon.











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