Wednesday, July 6, 2011
The Idea Pitch
When pitching an idea to an existing firm, there are many ways to sell the idea. A few key factors are Flow, Research, Scope and Delivery. Flow - The introduction should grab the attention of the audience and follow a logical sequence of introduction, body and conclusion. Research - Ideas should be supported with market and industry research to clearly establish who is the customer, who is the competition and why this idea will generate value for the firm in light of the customer and competition? Scope - presentation guidelines, in our case the pitch template, or modified slides are used to help the audience connect to the pitch team's vision in the alloted time. Delivery - the idea should be enhanced with a persuasive, message using confidence and committment to the "winning" idea for the client. Guy Kawasaki, author of Art of the Start has some wonderful words of wisdom on the subject.
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I watch all four part of Mr. Kawasaki speech and had to watch other interviews with him because I was so impressed with him as a character. Interested thing is how he is talking about Steve Jobs, competitiveness between Microsoft and Apple, things he learned about social media, his addiction to Twitter (as a tool for the social entrepreneur).
ReplyDeleteI saw Guy Kawasaki live at a conference in Halifax, Canada in 2008 and I have been a fan eversince. I am glad you found the videos useful. I am just about to launch a companion youtube channel to this blog.
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