Wicker baskets have so many applications and uses. I think the humble wicker basket is due for the innovation treatment. Although Wicker dates back to 4000 b.c. and is noted numerous societies the name is said to be of Scandanavian origin. Wicker is not a material but actually a style of woven furnishings.
I recently purchased some Croatian made wicker baskets for storage and for picnicking with my friends and family. The store had a catalog that illustrated some models that they manufactured. While the quality of their products seem very solid, their designs seemed classic so I wondered what trends could offer them new innovations and opportunities to grow. There are many small to medium firms that need to find ways to be competitive through product innovation and with raw materials sourced along the rivers Mura and Drava, I think this is the ideal profile of company that could benefit from some new perspectives.
Wicker furnishings can run through a full range of products that have both style and function for use at home and at work. @Home its common to see wicker summer furniture, casual storage to hold books, shoes, and even planters. @Work baskets can be used as filing systems to organize, to hold products for display and even in waiting rooms to hold magazines or flower arranges and certainly as the basis to hold corporate gifts. If these uses come to mind so easily then I wanted to research other more customized uses of wicker items.
My research let me to these variations...
1. Wicker inserts for upscale kitchens
2. Wicker as a fashion element
3. Wicker as sustainable architecture, an edgy playroom at a Thai Resort
Certainly with the abundance of materials around all of Croatia's fresh water sources, wicker has more potential beyond what is currently being done in this market.
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