For my current students: I will be doing assignments alongside them to illustrate examples for their own idea journals. They have 10 entries to do similar to the ones my summer school students did in July and the parallel posts I did (see archives).
1/10 BUSINESS MODELS/DOG SHELTERS
3 Similar Business Concepts to understand Business Models. For my illustration of this I will choose dog shelters. I have selected 1 example in Croatia, 1 example in the USA and then this exciting take on dog shelters in Costa Rica that I found via Upworthy.
In Croatia, the main dog shelters are run by the cities and there are nonprofits who are also working to aid homeless pets. The Animal Friends Croatia organization notes that the city dog shelter outside of Zagreb in Dumovec has been opened since 2001. It houses over 500 dogs per year but also cares for other pets and coordinates adoptions. With economic downturn and summer holidays, there is a rise in pet abandoment here.
In the USA, I grew up with dogs from our local SPCA. The SPCA stands for the Society for the Prevention of Cruelty to Animals. We used to go and visit "the pound" as we called it. Today however, visiting their site you can see they take a more proactive marketing approach where they organize adoption events at malls, schools, pet stores and even the race track. So pets don't have to wait for owners to come to the shelters....the shelters and pets go where adoptive families might be.
Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.
1/10 BUSINESS MODELS/DOG SHELTERS
3 Similar Business Concepts to understand Business Models. For my illustration of this I will choose dog shelters. I have selected 1 example in Croatia, 1 example in the USA and then this exciting take on dog shelters in Costa Rica that I found via Upworthy.
In Croatia, the main dog shelters are run by the cities and there are nonprofits who are also working to aid homeless pets. The Animal Friends Croatia organization notes that the city dog shelter outside of Zagreb in Dumovec has been opened since 2001. It houses over 500 dogs per year but also cares for other pets and coordinates adoptions. With economic downturn and summer holidays, there is a rise in pet abandoment here.
In the USA, I grew up with dogs from our local SPCA. The SPCA stands for the Society for the Prevention of Cruelty to Animals. We used to go and visit "the pound" as we called it. Today however, visiting their site you can see they take a more proactive marketing approach where they organize adoption events at malls, schools, pet stores and even the race track. So pets don't have to wait for owners to come to the shelters....the shelters and pets go where adoptive families might be.
Upworthy's Adam Albright-Hanna posted this comment "Sometimes all it takes is a little creative packaging to get people to understand how great something can be." remarking on how Costa Rica is shifting perspective on the formerly unwanted mixed breed dogs and playing on their unique combination of features. Its a must see video...
Caso: Territorio de Zaguates from GARNIER BBDO on Vimeo.
This is how Australians solved this issue ... At least they raised awareness and saved few hundred of dogs :)
ReplyDeletehttps://www.youtube.com/watch?feature=player_embedded&v=Mo6Wy3jp4Uo
Another creative example for shelter adoptions courtesy of IKEA and https://www.facebook.com/projectbluecollar?fref=photo
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